Europe can win electric car sales race if it learns from China
Sales of electric vehicles in Europe are growing at such a pace that the continent looks increasingly likely to outpace China in the near future.
That’s one of the findings of a report released Tuesday by London-based automotive research firm Jato Dynamics. However, it found that Europe and the US still have a few things to learn from China, the world’s biggest EV market, including prioritizing affordability, centralizing planning, and using data to better understand consumers.
Demand for cleaner and smarter cars is rising globally, particularly in Europe where the market has been bolstered by tighter emissions regulations along with an increasing awareness of climate change. EV sales in Europe in the first half exceeded China for the first time since 2015.
Although the coronavirus pandemic hurt all car sales, including EVs, which fell 15% globally in the second quarter, the market for electric vehicles is forecast to expand about 7% this year, led by Europe, according to a September report from BloombergNEF.
“What go nments in underdeveloped EV markets now need is a more centralized plan to catalyze growth and create an optimal environment to build consumer confidence by making adoptions as simple as possible,” Jato’s report said.
Besides heavily subsidizing EVs, the go nment in China has created an effective infrastructure and implementation strategy that’s crucial to supporting adoption, the report found. According to the International Energy Agency, the number of public slow- and fast-charging spots reached 862,118 worldwide, with China taking a 60% share.
Tesla Inc., the California-based company that’s currently the world’s biggest EV maker, earlier this month cut the price of its China-made Model 3 sedan to 249,900 yuan ($36,800), cheaper than anywhere else, aided by supply chain localization, especially batteries.
While subsidies in China are being dialed back, EVs are still much cheaper than elsewhere. In Shanghai, it costs $13,000 for a license plate for a vehicle with a combustion engine whereas it’s free for an EV, thereby “creating a huge economic incentive and making the use of electric vehicles a no brainer,” Jato said. Automakers in Europe meanwhile have traditionally had a focus on luxury, more expensive EVs.
China isn’t the only country to offer EV subsidies, but it also spurred the domestic manufacturers by ensuring imported vehicles were for a long time not eligible for subsidies, and subject to import tariffs.
Beyond its home market, China aims to become a global automotive superpower and considers wider penetration of its own EVs as essential to that objective longer term.
“Despite sales data showing signs of an impending slowdown, once subsidies are fully phased out, the EV market in China will still be miles ahead of its competitors,” the report said. “Currently, there are 138 different EV models available in China, 60 in Europe and 17 in the U.S.”
Additionally, the use of data by Chinese firms including suppliers to the auto industry enables them to understand consumers better, and local buyers are very different to those in Europe.
“Chinese consumers are tech savvy, early adopters and keen to be at the forefront of digital development. A third believe it is critical to have in-car connectivity, compared to 18% of consumers in Germany,” the report said. “European consumers have typically been more hesitant when it comes to the adoption of electric vehicles, uncertain of EV capabilities and preferring to stick to what they know.”
译文来源：阿巴森 http://www.abaripsen.com/p/51050.html 译者：Jessica.Wu
What are we doing?
Don't worry EV ko aur thoda saste hone do.......will directly import from China then
We are planning to import those EVs from china in near future as they are cheaper and has lot of options to chose as per your need.
India is another market that is ripe for EV adoption provided Government creates adoption friendly policies. One important incentive for the Government to help the sector is the huge oil import bill which forms a substantial part of India's overall import bill. Less reliance on oil means Government can save money and also a better foreign policy less impacted by oil driven geopolitics.
We need to start planning of infrastructure now if we want to have the electric vehicles as a viable option in the next 10 - 15 years
如果我们想在未来10 - 15年让电动汽车成为一个可行的选择，那现在就需要开始规划配套设施
By this time the smart and powerful USA and Europe must understood how to do business and deal with China
Integrate solar with EV charging or else we will be just burning fossil fuels. An ecosystem on Indian lines has to be planned. Our house roofs will save the nations precious foreign exchange.
BIackies run one of the largest flesh market of the world under the supervision of PM himself.
This article looks like a TC or boot licking of Chinese with a view to pleasing them and getting chummy. Chinese are clever enough not to play in the hands of BIackies. They have amply made it clear that they are not vacating Ladakh this way or that.
The chinese never introspected.Are Chinese people living in a false paradise? with a false sense of security thereby boosting their confidence n smartness?? The chinese melon is bound to explode someday.
India has to think of cars that run cowdung and gau muthra!!!.
Before learning to make electric vehicles BIackies must learn from Chinese how to escape radar and radio jamming by Chinese jamming devices. A complete set of Rafael electronics has been provided to Chinese and within a few weeks the Rafael will be turned into Mirages sent to Balakot for further humiliation.
For US and Europe it is very difficult to understand China. Hard Work, skill and meticulous forward planning has made China the leading industrialized nation of the world today with other industrial nations' dependence on China.